In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

The Real Reason Why You Sabotage Your Own Goals (NirAndFar) You can overcome psychological reactance — the rarely discussed psychological reflex that’s holding you back.

Steal These 3 Advertising Secrets — To Use As Motivation Hacks [AUDIO] (Podcast) You can create some powerful motivation hacks by learning techniques from the persuasion business.

Study links too much free time…


It’s a surefire way to make you do what you say you’ll do.

Photo by Andrew Petrov on Unsplash

People have a long history of breaking promises, to themselves and to others. It’s not lying, per se — rather, it’s a lack of follow-through.

We say we’re going to exercise four times a week, or finish that big project, or finally write that blog post, or whatever. But when it comes down to it, we don’t do it. We get distracted and procrastinate.

Our excuse? “I can’t.”

But the truth is, of course, you can! You just need the right motivation.

For as long as people have been squelching on their commitments, they’ve tried to come up with ways…


In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

How to Stay on Schedule Even When You Go Off Track (NirAndFar) Don’t let one distraction keep you from what you intended to spend your time on.

Interview with Jocelyn Brewer [AUDIO] (Podcast) My interview with Jocelyn Brewer, psychologist and founder of Digital Nutrition.

The Secret to Happiness at Work (The Atlantic) Your job doesn’t have to represent…


Digital distractions can get in the way of being fully present with the people we love. Here’s how to (politely) do something about it.

Photo by Beth Macdonald on Unsplash

Are we ever exclusively in our friends’ company? Our phones are almost assuredly present and ready to interrupt us with a poorly timed notification. Who hasn’t seen a friend divert their attention, mid-conversation, to reflexively check their phone? Most of us simply accept these interruptions as a consequence of our times.

Unfortunately, distraction is contagious. When smokers get together, the first one to take out their pack sends a cue, and when others notice, they do the same. Likewise, digital devices can prompt others’ behaviors. When one person takes out their phone at dinner, it acts as an external trigger…


Most people are stingy with their money and generous with their time. Here’s why that’s backward.

Have you noticed how we use the same words to describe our relationship to time as we do our relationship to money?

We spend time, just as we spend money.

We make time, just as we make money.

We pay attention, just as we pay with dollars and cents.

But why are people are so cheap with their money and so wasteful with their time?

We cut coupons, split checks, and debate whether we should buy a 99-cent app. However, when it comes to our time and attention, we give it away to anyone who wants it without thinking twice.

Photo by Ricky Turner on Unsplash


In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

Stop Thinking About Your Bad Habits [Do This Instead.] (NirAndFar) You want to stop doing something that pulls you off track, but telling yourself not to do it only makes you ruminate on it. Find out why.

Can We Please Stop Calling Everyone “Addicted”? [AUDIO] (Podcast) In my review of The Social Dilemma, I challenged the filmmakers’ rather…


Researchers believe that when a task isn’t sufficiently rewarding, our brains search for something more interesting to think about

Photo: Klaus Vedfelt/Getty Images

You have a big deadline looming, and it’s time to hunker down. But every time you start working, you find that, for some reason, your mind drifts off before you can get any real work done. What gives? What is this cruel trick our brains play on us, and what do we do about it?

Thankfully, by understanding why our mind wanders and taking steps to deal with distraction, we can stay on track. But first, let’s understand the root of the problem.

Why do our minds wander?

Unintentional mind wandering occurs when our thoughts are not tied to the task at hand. Researchers believe…


In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

Steal These 3 Advertising Secrets To Use As Motivation Hacks (NirAndFar) Advertisers influence our behavior for a living. But can we use their secrets to influence our own behavior?

20 Common Values [And Why People Can’t Agree On More] [AUDIO] (Podcast) Values are central to human flourishing. …


In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

Can We Please Stop Calling Everyone “Addicted”? (NirAndFar) It’s disrespectful, degrading, and disempowering.

How to Escape the Vicious Cycle of Distraction [AUDIO] (Podcast) People are always saying “there aren’t enough hours in the day” to get stuff done. And yet research suggests that the average working American has four hours of leisure per day.

‘Let them be kids!’…


Finding an accountability buddy is a simple and highly effective way to keep yourself going.

Photo by Markus Spiske on Unsplash

When you’re struggling to achieve your personal or professional goals, do you ever wish you could speak with a famous mentor? If only you could connect with a super successful business leader like Jeff Bezos or Meg Whitman, then you’d have the answers you’re looking for. Surely they’d point you in the right direction, right?

Think again.

Like most people, you might have succumbed to the “fundamental attribution error,” which , according to Dr. Cristina Bicchieri, is “the tendency to believe that what people do reflects who they are.”

In other words, just because a person is successful in one…

Nir Eyal

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com

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