Struggling to stay focused? Knowing which external triggers serve you—and which ones don’t—can help you get back on track.

It was 9 a.m. and Wendy, a freelance marketing consultant, knew exactly what she needed to do for the next hour: be in her office chair to write new client proposals, the most important task of her day.

She fired up her laptop and opened the client’s file on her…

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

Choice Architecture: Your Decisions Aren’t Entirely Yours (Interview…

Just like all habits, we can make sure it serves us instead of hurts us.

When Alan Gordon was in graduate school, he began to experience debilitating back pain that lasted for years. He underwent countless treatments to no avail.

Today, Gordon is pain-free — and he claims he was cured by his mind.

No, he didn’t heal himself with some psychic, new age quackery…

I recently sat down with author, Eric Johnson to discuss his new book, The Elements of Choice: Why the Way We Decide Matters.

To learn more about how the design and presentation of options influences consumer choices, click here.

Posts you may have missed:

The New Norms of Business: Interview with Nathalie Nahai (Letter — October 9, 2021)

Nir’s Note: Eric Johnson teaches at the Columbia Business School where he is the Director of the Center for Decision Sciences. He has authored some of the most influential research on decision-making, with papers published in leading scientific journals and articles appearing in The New York Times, The Wall Street…

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

The New Norms of Business: Interview with Nathalie…

I recently sat down with author, Nathalie Nahai to discuss her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience.

To learn more about evolving consumer and employee behaviors, click here.

Posts you may have missed:

How to Play The Long Game: Interview with Dorie Clark (Letter — September 30, 2021)

Nir’s Note: Author, speaker, and host of “The Hive Podcast,” Nathalie Nahai’s work explores the intersection between persuasive technology, ethics, and the psychology of online behavior. …

That magical zone is great when you can find it. But what happens when you can’t?

The idea of flow is considered by many to be the epitome of productivity. Also known as “being in the zone” or “hitting your stride,” flow captivates us with its promise of becoming so absorbed in what we’re doing that we tackle tasks effortlessly.

It’s a kind of productivity nirvana…

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

How to Play the Long Game: Interview with…

Nir Eyal

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com

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