Harness Behavioral Insights to Bridge People’s Intention-Action Gap

1. Make the first session a success

2. Plan for the next session

The Fabulous implemented a Commitment Contract feature to boost the likelihood of someone adopting the desired behavior.
Yogaia’s Daily Reminder feature positively impacted whether new users actually attended a Yoga Class or not in the first week
Read the Neura blog for more details

3. Make the Benefits Tangible

4. Maintain the Behavior

5. The Path Isn’t Linear

The habit trackers were prominently surfaced to users who were clearly on earlier stages of readiness for change, and this led to a 40% uplift in D7 and D14 retention rates. Engaging users on the preparation stage with the health tests increased weight loss success by 20% too!



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