In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

The Key to Behavior Change is Identity Change (NirAndFar) By aligning our behaviors with our identity, we make choices based on who we want to be.

Planning Ahead Is the Key to Living With More Spontaneity [AUDIO] (Podcast) It may seem counterintuitive, but spontaneity often can’t happen without a bit of advanced planning.

If You Pay a Mouse to Eat a Cookie, Will He Like It More or Less (MIT Press Reader) Researchers examined if pay harms performance on enjoyable tasks. Here’s what they learned.

How the news took over reality (The Guardian) Does an endless torrent of notifications harm our democracy as well as our wellbeing?

Why we stopped making Einsteins (The Intrinsic Perspective) Geniuses renew us, rejuvenate and reinvigorate us. So where are all the Einsteins?

This Is Peak Subscription (The Atlantic) The maturity of the subscription market varies by industry, but there are indicators that the ceiling is close.

Happy reading!

- Nir