Sales Psychology: Why You Make Terrible Buying Choices

Nir Eyal
Psychology of Stuff
7 min readMar 5, 2024

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We have to stop falling for subtle sales psychology tactics.

Did the load of gift returns you made in January make you realize that you need to be a smarter shopper?

In the United States alone, people were expected to spend $966.6 billion in November and December 2023–3 to 4 percent more than the same period the previous year, which is in line…

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Nir Eyal
Psychology of Stuff

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