This week’s must-reads: How to Increase Your Attention Span

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology and business. I hope you enjoy them!

The Seven Deadly Sins of AI Predictions (MIT Technology Review) Mistaken extrapolations, limited imagination, and other common mistakes distract us from thinking more productively about the future.

How to Increase Your Attention Span (Medium) Strategies for deep work that go beyond putting your phone in do-not-disturb mode.

How the news changes the way we think and behave (BBC) The latest research suggests that the news can shape us in surprising ways.

Confidence tricks (AEON) The ignorant pundit is absolutely certain; the true expert understands their own limits and how to ask the right questions.

Insomnia: relax…and stop worrying about lack of sleep (The Guardian) What is the solution to the torture of insomnia? Drugs? Therapy? Or are different sleep patterns natural?

Want To Make a Great First Impression? Start At Your Customer’s Front Door (New Neuro Marketing) The first impression an online retail brand leaves on its customers greatly impacts returns, sales and brand experiences.

Happy reading!

- Nir

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Author of “Hooked” and “Indistractable.” Want to overcome distraction? Get my free 80-page guide to becoming “Indistractable” at:

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