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This week’s must-reads: How to Overcome Psychological Reactance so You Can Accomplish Your Goals

Nir Eyal
2 min readSep 20, 2021

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

The Real Reason Why You Sabotage Your Own Goals (NirAndFar) You can overcome psychological reactance — the rarely discussed psychological reflex that’s holding you back.

Steal These 3 Advertising Secrets — To Use As Motivation Hacks [AUDIO] (Podcast) You can create some powerful motivation hacks by learning techniques from the persuasion business.

Study links too much free time to lower sense of wellbeing (The Guardian) Researchers have found that while levels of subjective wellbeing initially rise as free time increases, the trend does not necessarily hold for very high levels of leisure.

Don’t Be Lonely: How to Make Friends if You’re Moving House (The Guardian) Moving home is a huge adjustment and the pandemic has not made it easy to meet people in a new area.

This is how your brain makes your mind (MIT Technology Review) Your mind is in fact an ongoing construction of your brain, your body, and the surrounding world.

How to do many things at once and not burn out (Money Control) The idea of habit stacking has been around for a few decades now. It is very simple but powerful.

Happy reading!

- Nir

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Nir Eyal
Nir Eyal

Written by Nir Eyal

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com

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