This week’s must-reads: How to Trick People Into Saving Money

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

How to Trick People Into Saving Money (GetPocket)
Inside Walmart’s curious, possibly ingenious effort to get customers to build their savings accounts.

8 Ways to Grab Attention (and Hold onto It) (CXL)
Here are eight ideas for designing your website to grab attention and hold onto it in a world with short attention spans.

For Men Who Hate Talking On the Phone, Games Keep Friendships Alive(Kotaku) Researchers say there are specific reasons why men prefer catching up casually over games instead of segmenting out intentional phone time.

‘Screen Time’ Is Over (The New York Times)
The phrase can’t remotely capture our ever-shifting digital experience, social scientists say. Say hello to the “screenome.”

A Study of More Than 250 Platforms Reveals Why Most Fail (Harvard Business Review ) When creating a successful platform business is not so easy. The problem is that platforms fail at an alarming rate.

Consumers Are Becoming Wise to Your Nudge (Behavioral Scientist)
Marketers should design nudges with more than the transaction in mind, not only because it’s ethical or because they will be more effective over time but also because they bear responsibility toward the practitioner community as a whole.

Happy reading!

-Nir

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Author of “Hooked” and “Indistractable.” Want to overcome distraction? Get my free 80-page guide to becoming “Indistractable” at: NirAndFar.com

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