This week’s must-reads: No, You Can’t Ignore Email. It’s Rude.

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

No, You Can’t Ignore Email. It’s Rude. (The New York Times)
Being overwhelmed is no excuse. It’s hard to be good at your job if you’re bad at responding to people.

The only metric of success that really matters is the one we ignore(Quartz)
In our daily lives, communities are shrinking. We may have hundreds of friends on Instagram, but evidence is mounting that those connections are not the ones that provide us the social balm we need, which is human contact.

3 Methods to Influence and Change Users’ Behavior (Adam Fard) Have you ever thought about why users do what they do when they interact with a product? What about when users don’t engage with your product?

Three keys to cultivating an effective product development culture(TechCrunch) Ideally, the most important driver of decisions isn’t one person or discipline in your organization — it should be your user. Your job is to help them navigate.