This week’s must-reads: Psychological Reactance: Why We Sabotage Our Own Goals

Nir Eyal
2 min readFeb 16, 2021

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology and business. I hope you enjoy them!

Why You Might Need a Humor Audit: the Benefits of Laughter (NirAndFar) I interviewed Jennifer Aaker and Naomi Bagdonas, authors of Humor, Seriously: Why Humor is a Secret Weapon in Business and Life.

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Nir Eyal

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com