This week’s must-reads: The Attention Diet

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

The Attention Diet (Mark Manson)
The same way we discovered that the sedentary lifestyles of the 20th century required us to physically exert ourselves and work our bodies into healthy shape, the 21st century has created a need for us to deprive our attention of the constant stimulation that it craves.

Product innovation is not enough to beat a competitor’s network effects(Jeremy Liew)
We’d all like to believe that innovators with the best products win. Sometimes that’s true. But in the consumer world, where your product is easily observable by your competitors, product innovation is a fleeting advantage.

What It Takes to Build an Iconic Marketplace: The Poshmark Story (NfX)They faced an uphill climb raising venture capital. They were turned down by every single payment processor in the country and almost ran out of money. Today, Poshmark is one of the most successful marketplaces of all time.

How Artificial Intelligence Can Save Your Life (The New York Times)
Artificial intelligence is by turns terrifying, overhyped, hard to understand and just plain awesome. Medicine is hard because, as A.I. is teaching us, we’re much more different from one another than we thought.

Internet users are wising up to persuasive “nudge” techniques (BoingBoing) Marketing techniques known as “nudges” can exert a powerful pull on the public, driving unconsidered and even compulsive behavior.

Using interactions to shape user behavior patterns (Shashank Sahay)
Every interaction creates a perception. These perceptions form mental models and the mental models shape behavior patterns. It’s essential that we think about the perception when designing an interaction.

Happy reading!

- Nir

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Author of “Hooked” and “Indistractable.” Want to overcome distraction? Get my free 80-page guide to becoming “Indistractable” at: NirAndFar.com

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