This week’s must-reads: The Decoy Effect: How You Are Influenced to Choose Without Really Knowing It

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology and business. I hope you enjoy them!

Humans Aren’t Designed to Be Happy — So Stop Trying! (GetPocket) Happiness frequently fails to meet our expectations. Perhaps our expectations are a bit too high.

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