This week’s must-reads: The Decoy Effect: How You Are Influenced to Choose Without Really Knowing It

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology and business. I hope you enjoy them!

Humans Aren’t Designed to Be Happy — So Stop Trying! (GetPocket) Happiness frequently fails to meet our expectations. Perhaps our expectations are a bit too high.

The Decoy Effect: How You Are Influenced to Choose Without Really Knowing It (Get Pocket) The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option.

Algorithmic Radicalization — The Making of a New York Times Myth (Medium) The mainstream media has been eager to promote the idea that users are manipulated by an impersonal algorithm into a world of conspiracy theorists, provocateurs and racists.

It’s time you learned how to pay attention (Metro) Understanding distraction and overcoming it is important.

3 Practices To Become Indistractable At Work (Forbes) I outline a few key practices on how to become indistractable at work.

Happy reading!

- Nir