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This week’s must-reads: The New Norms of Business: Interview with Nathalie Nahai

Nir Eyal
2 min readOct 11, 2021

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

The New Norms of Business: Interview with Nathalie Nahai (NirAndFar) I recently sat down with author, Nathalie Nahai to discuss her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience.

The Real Reason Why You Sabotage Your Own Goals [AUDIO] (Podcast) How one of the most underrated, under-appreciated concepts in psychology is holding you back.

Why Curiosity Is Better Than Being Smart? (Ivaylo Durmonski) Being smart is nice, but being curious is a better way to move forward in life.

Why our brains are at war — and what we can do about it (Futuring Peace) Understanding our human tendencies and how they can evoke the worst in most of us is crucial.

Chronic back pain: Novel mind-body treatment outperforms other therapies (Big Think) The secret to alleviating chronic back pain may be to treat psychological issues like anxiety and repressed emotions.

A Mindful Way to Ease Your Envy (Mindful) While envy is the seed for feeling scarcity and fear, joy is the seed for confidence, fullness, and ease.

Happy reading!

- Nir

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Nir Eyal
Nir Eyal

Written by Nir Eyal

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com

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