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This week’s must-reads: The Pursuit of ‘Flow’ is Overrated

Nir Eyal
2 min readFeb 22, 2022

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

The Pursuit of ‘Flow’ is Overrated (NirAndFar) The idea of flow is considered by many to be the epitome of productivity. But the reality is flow is elusive.

How to Get a Friend to Put Away Their Phone Without Being a Jerk [AUDIO] (Podcast) Digital distractions can get in the way of being fully present with the people we love. Here’s how to (politely) do something about it.

7 Strategies to Build a More Resilient Team (Harvard Business Review) The pressure for teams to be resilient is more urgent than ever as we’re entering a new year with new quarterly targets and milestones..

TikTok shares your data more than any other social media app — and it’s unclear where it goes, study says (Make It) TikTok allows third-party trackers to collect your data — and from there, it’s hard to say what happens with it.

AI Has Launched as $200 Billion Revolution in Content Personalization (BCG) Companies looking to make a step change in customer and consumer engagement should investigate new technology now.

The $70 Billion Prize in Personalized Offers (BCG) There’s gold at the end of the personalization rainbow. To get it, retailers need to focus on the customer experience, technology, and operating models.

Happy reading!

- Nir

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Nir Eyal
Nir Eyal

Written by Nir Eyal

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com

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