This week’s must reads: To Fix Your Problems, Find the Root Cause

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

To Fix Your Problems Find the Root Cause (NirAndFar) Understanding the “root cause” of why something happens is critical for dealing with many of our problems, particularly when it comes to the problem of distraction.

The Pursuit of ‘Flow’ is Overrated [AUDIO] (Podcast)
The idea of flow is considered by many to be the epitome of productivity. But reality is flow is elusive.

Get Comfortable with Feeling Uncomfortable (Behavioral Scientist) Discomfort often serves as a signal to stop whatever you’re doing. Because we have this intuitive response, discomfort, is often a bad sign for self-growth.

Can You Think Yourself Young? (The Guardian) Research shows that a positive attitude to ageing can lead to a longer, healthier life, while negative beliefs can have hugely detrimental effects.

Why Success Can Feel So Bitter (The Atlantic) Achieving a goal and achieving happiness are two entirely different things.

How Ikea tricks you into buying more stuff (theHustle) The home furnishing giant enlists a maze-like layout, cheap food, and creafty psychology to get you to fill up your cart.

Happy reading!

- Nir