This week’s must-reads: Why Can’t Everyone Get A’s?

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

Learn How to Avoid Distraction in a World That is Full Of It (NirandFar)
Distraction is a curse of modern life. Find out why distractions are so harmful, where they originate, and key techniques to help you overcome them for good.

The Nir Eyal Hypothesis: Products That Create Desirable Habits Win in the Long Game (H2R Product Science)
In this episode of the Product Science Podcast, we talk about how to make sticky products that keep users coming back for more, the difference between ethical and unethical manipulation, and the impact of passing the regret test on a business’ bottom line.

Why Can’t Everyone Get A’s? (The New York Times) For a generation now, school reform has meant top-down mandates for what students must be taught, enforced by high-stakes standardized tests and justified by “raising the bar.”

To Make Big Gains, Avoid Tiny Losses (James Clear) In many cases, improvement is not about doing more things right, but about doing less things wrong.

How North Star Metrics Can Lead You South (Kerry Jones) North Star Metrics are vital to a company’s growth but should be qualified with quality assurance.

If Kim Jong-Un Opened a KFC, Would You Eat There? (Slate Star Codex)
If evil companies want to do good, do we let them? If they have made a fortune by being evil, resist change, and lose, should they get to make a second fortune by being good?

Happy reading!

-Nir

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Author of “Hooked” and “Indistractable.” Want to overcome distraction? Get my free 80-page guide to becoming “Indistractable” at: NirAndFar.com

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