This week’s must-reads: Why Imagination is Crucial in Creating New Opportunities

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology and business. I hope you enjoy them!

Why You Don’t Have to Be a Rocket Scientist to Think Like One (NirandFar) We often assume that thinking like a rocket scientist is beyond the ability of mere mortals without a special kind of genius but that is a wrong assumption.