This week’s must reads: Your Brain is Wired to Suck the Joy Out of Good News

In my work as a behavioral designer, I come across important stories on how psychology influences our behavior. Every week, I share my round-up of the most important stories at the intersection of psychology, technology, and business. I hope you enjoy them!

Knowing When Tech Does (and Doesn’t) Promote Positive Relationships(Behavioral Scientist)
Sometimes, online socialization is good for you, sometimes it’s bad, and the devil is entirely in the details.

How to Create a Habit of Loyalty with Your Customers This Holiday Season (Clarus Commerce) The holiday shopping season is a massive opportunity for retail brands to engage loyal customers and attract new ones, so how can retailers use it to create a habit of loyalty?

Your Brain Is Wired to Suck the Joy Out of Good News (Livie Campbell)
Our brains are always running toward sustained happiness, never quite reaching it, forever chasing the reward that remains fixed in the distance.

A Smarter Way to Think About Intelligent Machines (New York Times)
We should be thinking more about how much A.I. has changed our lives already, and the future of human-algorithm collaboration.

What if the Placebo Effect Isn’t a Trick? (New York Times) New research is zeroing in on a biochemical basis for the placebo effect — possibly opening a Pandora’s box for Western medicine.

Opinion: Yes, Facebook made mistakes in 2016. But we weren’t the only ones (Washington Post)
Facebook’s shortcomings do not stand alone. The massive U.S. intelligence community failed to provide actionable intelligence on Russia’s information-warfare goals.

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