To clarify, my book Hooked is not about gamification. It’s about finding real value for users. Hooked is for helping people build healthy habits and that can’t be done with gimmicks. Hooked is for helping people do things they themselves want to do, but for lack of good product design, don’t do.

Posts may contain affiliate links to my two books, “Hooked” and “Indistractable.” Get my free 80-page guide to being Indistractable at: NirAndFar.com

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